EVENT ONE
February 3, 2025
Event One is officially in the books, and let us just start off by saying this…
What a vibe. We can’t tell you how much it meant to see so many true pillars of Vegas nightlife together in one space. That was the dream from day one.
On behalf of Genuine Overkill (the creative force behind Rise of Disco) & the incredible group of collaborators, sponsors, board members and advisers who helped make Monday night possible, we can’t thank you enough for joining us. It was a big first step for Rise of Disco (and not to mention, a hell of a time - here's the proof. And if you need a little more, we’ve got you covered).
Before we go on, consider this your official ‘long email’ disclaimer—but trust us, every bit of it is worth reliving.
We launched Rise of Disco for one reason: to unite the people who make Vegas nightlife legendary. We’re here to create moments of connection, fun, and valuable, industry-driven experiences—because nobody understands how to throw a party (or work one) better than you do.
Vegas sets the global standard for hospitality, and we wanted to bring together the people behind the magic. With our deep ties to some of the best brands behind the backbar, we saw the opportunity to take this beyond just business—to help the community build new friendships, create career connections, and, of course, throw some unforgettable parties along the way.
And this is just the beginning. Event One was our first step, but we have so much more in the works. That’s why we’d love to hear from you – so, voice up! What did you think of Event One? What do you need from Rise of Disco in the future? Let us know how Rise of Disco and our partners can do a better job of serving the industry. Feel free to respond directly to this email with your thoughts.
In the meantime, sending a massive thank you to our brand partners who took a leap of faith on this vision. These are the folks who made Event One possible, and we can’t thank them enough for their belief in what we’re building. They put their confidence in something that didn’t exist and trusted us to bring it life.
✨ Bardstown Bourbon Company / Green River Whiskey—our jumpstart partner, bringing the big brass to represent.
✨ Cazcanes Tequila
✨ Moët & Chandon Brut Impérial
✨ Hennessy V.S.
✨ Fever-Tree
✨ Lyre’s Non-Alcoholic Spirits
✨ Chinola Fresh Fruit Liqueurs
✨ Filthy Food
You showed up, and they showed up—so in the true spirit of Disco, let’s please show ‘em the love they deserve so we can keep the good vibes rolling. We encourage you to connect up directly with our brand partners you may have met at the disco. We’ve included their local representative’s contact info below.
And while our brand partners helped set the stage, it was the talent behind the bar that truly took things to the next level. Let’s just say, Switzerland will never be the same…
Las Vegas Invades Switzerland - The Front Line
Stray Pirate | @straypiratelv
Isaiah Robinson & Ryan Dun
Starboard Tack | @starboardtacklv
Lyle Cervenka & Chris “Cree” Whitney
Spirit & Seoul | @spirit.n.seoul
Jennifer Yim & Joe Arakawa
Jive Turkey | @jiveturkeydive
Adam O’Donnel & Jordan Jackson
Esther’s Kitchen / Petit Boheme | @petitebohemelv @estherskitchenlv
Jonah Gibbs & Tucker St. John
And last, but absolutely not least, a huge shout out to the legends who went above and beyond to make the night unforgettable:
💡Lighting the Way
An incredibly special thanks to Lumen & Forge for painting the night in color with their vivid projections, adding a whole new dimension to the disco dream. Based in Las Vegas, Lumen & Forge specializes in immersive technology and projection mapping, transforming events of any scale into unforgettable experiences. From dazzling activations on the Strip to intimate brand showcases, L&F has a proven track record—including multiple world records—delivers cutting-edge solutions that captivate audiences and push creative boundaries.
🏠 Spacy Gracey’s Disco Lair, by Grace Lusk
A portal to something else entirely. If you stepped inside, you already know. If you didn’t… well, maybe next time.
🕺 Disco Visuals & Vibes
Jesse Hudson, Marshall Scheuttle and Mareks Petersons - For capturing the night in true disco fashion - because some moments deserve to live forever.
DJ Strange Selection, Tony Zane, Max Baumgarten, Whitney Saunders, SADBOY SHAKUR, and Coty Mcgowan - For bringing the vibe to life and proving that disco is more than just music - it’s a movement.
Steve Wichmann - the keeper of Groove Manor, who opened his doors (and his dance floor) to let the disco dream take shape.
Natalie Davison & Jason Tang - because no party is complete without a proper charcuterie spread. They understood the assignment, and the board delivered.
A Pizza Vegas - for keeping the disco fueled, one slice at a time
MixxieMixologist – making sure the drinks flowed and the vibes stayed high all night long. A true liquid legend.
🪩 The Genuine Overkill Team
Kelly Howard – The disco wrangler, creative chaos coordinator, and the glue that held this wild ride together.
Marie Poliak – The creative force whose vision and connections transformed the space into a true disco dreamscape. Special thanks to Trevor Jones, Coty Mcgowan and Rigo Cardenas for the heavy lifting. Literally.
Marshall Altier – RoD’s Trade Ambassador, who put his relationships to work and felt the love right back.
Sam Presperin – the silent force behind the loudest party in town & the calm in the disco storm.
Ryan Malkin – Our legal counsel. For making sure we could party hard and play by the rules.
And Steve Papageorge – The visionary who was crazy enough to think Rise of Disco would work - and right enough to make it happen.
And oh, very important - an extra special shout out to Jonah Gibbs & James Trees – when we needed ice, they jumped on it and delivered. Yes, we had James Trees’ Ice. #humblebrag
Brand Contact Info
Dan Marohnic, dmarohnic@bardstownbourbon.com
Cazcanes Tequila, Lyre’s Non-Alcoholic Spirits, Chinola Fresh Fruit Liqueurs & Filthy Foods
Jason Bornstein, jason@jborngroup.com
Kayla Lynn Krause, On Premise Account Lead NV, KKrause@moethennessy.com
Lawrence Isara, Account Manager (Lawrence.Isara@Fever-Tree.com) or Katie Nicca, Region Manager (Katie.Nicca@Fever-Tree.com)